As compared to psychographic segmentation,geographic and demographic segmentations are relatively ________.

Question

Quizplus · Accepted Answer

Geographic and demographic segmentations are based on objective data such as location, age, gender, income, etc., which can be easily obtained through surveys or census data. They are not as subjective or difficult to carry out as psychographic segmentation, which involves analyzing personality traits, values, attitudes, and behaviors to identify consumer segments. However, geographic segmentation can be time-consuming if the market is widespread and diverse.

As Compared to Psychographic Segmentation,geographic and Demographic Segmentations Are Relatively