Internal factors affecting consumer choices are the most difficult to understand.

Question

Quizplus · Accepted Answer

Internal factors such as motivation, personality, perception, learning, and attitudes are deeply rooted in the consumer's psyche and can be complex and difficult to comprehend. They are influenced by a range of individual factors such as biology, psychology, and demographics, making it hard for marketers to predict and influence consumers' choices.

Internal Factors Affecting Consumer Choices Are the Most Difficult to Understand