How Do Consumers Evaluate Alternatives? Compare and Contrast the Three

How do consumers evaluate alternatives? Compare and contrast the three perspectives by which consumers make product choices.(End of question-formatting problem)Consumers begin with a complete set of alternatives.At some point in the search for information,often during the internal information search,people begin to limit the number of alternatives under consideration.From a practical perspective,it is simply not possible to gather and process information on many different options.This is known as bounded rationality and defines people's limited capacity to process information.As consumers move through the search for information,certain products (PDAs)may be eliminated in favor of others (cell phones)and brands will be evaluated and discarded.