Many factors contribute to the final product choice decision.List and explain four purchase event characteristics that affect the actual choice decision.Are all/any of these characteristics under the marketer's control? How do consumers make final purchase decisions?

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The Answer of Many factors contribute to the final product choice decision.List and explain four purchase event characteristics that affect the actual choice decision.Are all/any of these characteristics under the marketer's control? How do consumers make final purchase decisions?

Many Factors Contribute to the Final Product Choice Decision