Apex Jerseys,a manufacturer of sports apparel and sporting equipment,has experienced a sharp drop in sales over the last quarter.The marketing manager has asked the research department to investigate this alarming development.The first step taken by the researchers in their investigation should be to ___________.

Question

Quizplus · Accepted Answer

The first step in any research investigation should be to clearly formulate the specific research problem. This will help to guide the research process and ensure that relevant data is collected. Once the problem has been defined, the researchers can then move on to identifying sources of internal secondary data, designing a questionnaire or survey, deciding on statistical procedures, and selecting a sample of customers to survey.

Apex Jerseys,a Manufacturer of Sports Apparel and Sporting Equipment,has Experienced