Vegan Videos has decided to conduct exploratory research to clarify its marketing related research problem.They have decided that they need to collect primary data,but they only have one week to collect this qualitative data from 10 customers and they only have 1 researcher.They should use a(n)__________ technique to collect the data in order to meet their deadline.

Question

Quizplus · Accepted Answer

A focus group would be best in this situation as it allows for the researcher to gather qualitative data from multiple participants at once, which would be more efficient than conducting 10 separate in-depth interviews. Additionally, the use of a focus group would allow for participants to build on each other's comments and provide deeper insights into the marketing research problem.

Vegan Videos Has Decided to Conduct Exploratory Research to Clarify