The CEO of Big Wheel automotive is concerned about declining sales.He has identified his research problem as the fact that his competitors are drawing away his business.He purchases access to automobile rankings from J.D.Power and Associates to learn about possible reasons for the shift in consumer purchasing.He is using _________ for secondary data about his research problem.

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Market research organizations, such as J.D.Power and Associates, provide secondary data on consumer behavior and preferences. This data can help the CEO determine if his competitors are offering better products or services, and identify any areas where his company can improve to win back customers. Surveys, government sources, the library, and observation may also provide useful information, but they are not specific to the CEO's research problem and may require more time and resources to collect and analyze.

The CEO of Big Wheel Automotive Is Concerned About Declining