As the marketing manager for National Household Cleaner Company,you are interested in collecting some qualitative primary data about what outcomes consumers want from your products.However,the difficulty you have encountered is that you want information from a wide range of customers from across the country.The best way to overcome this obstacle is to use a(n)_________.

Question

Quizplus · Accepted Answer

The best way to overcome the obstacle of getting information from a wide range of customers from across the country is to use an online focus group. This will allow the company to gather qualitative primary data through discussions and interactions with customers in different locations. Online focus groups are cost-effective and convenient as participants can join from the comfort of their homes or offices. It also eliminates geographic boundaries, making it easier to access customers from different regions.

As the Marketing Manager for National Household Cleaner Company,you Are