__________ is the reduction in sales (units or dollars)of a firm's existing products due to the introduction of a new product.

Question

Quizplus · Accepted Answer

Cannibalization refers to the negative impact on the sales of existing products that occurs as a result of the introduction of a new product by the same firm. This happens because the new product competes for the same target market with the existing products, resulting in a reduction in sales for those products. Therefore, option A is the correct answer.

__________ Is the Reduction in Sales (Units or Dollars)of a Firm's