Chico's is a clothing store aimed at women who are 40 years old and over.Once a customer spends $500, she is enrolled in the Passport Club.This allows her to get 5% off her total purchase every shopping trip and she gets special monthly discounts offered through the catalog and postcard mailings, the major customer touchpoints other than in-store shopping.Many customers say the best thing about shopping at Chico's is that the computer system automatically tracks their spending and coupon usage.They don't even need to remember to bring the coupons because everything is "in the computer".What do you think of Chico's CRM system? How could it be improved?

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The Answer of Chico's is a clothing store aimed at women who are 40 years old and over.Once a customer spends $500, she is enrolled in the Passport Club.This allows her to get 5% off her total purchase every shopping trip and she gets special monthly discounts offered through the catalog and postcard mailings, the major customer touchpoints other than in-store shopping.Many customers say the best thing about shopping at Chico's is that the computer system automatically tracks their spending and coupon usage.They don't even need to remember to bring the coupons because everything is "in the computer".What do you think of Chico's CRM system? How could it be improved?

Chico's Is a Clothing Store Aimed at Women Who Are