Customer loyalty almost always is directly related to the various sources of value the customer is presently deriving from the relationship with the company and its brands.

Question

Quizplus · Accepted Answer

Customer loyalty is influenced by the perceived value that customers receive from a company and its brands. As long as customers continue to receive value from the relationship, they are likely to remain loyal. Therefore, the statement is true.

Customer Loyalty Almost Always Is Directly Related to the Various