According to Michael Porter,the first step of marketing planning is the establishment of goals and objectives.

Name: According to Michael Porter,the first step of marketing planning is the establishment of goals and objectives.
Brand: Quizplus
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Quizplus · Accepted Answer

Michael Porter is known for his work on competitive strategy, not specifically marketing planning. The establishment of goals and objectives is a general step in planning but not specifically attributed to Porter.

According to Michael Porter,the First Step of Marketing Planning Is