According to Ansoff's Product-Market matrix,market development strategies allow the firm to introduce existing products to new customers,often including international markets.

Question

Quizplus · Accepted Answer

Ansoff's Product-Market matrix identifies four different growth strategies including Market Development which involves introducing existing products to new customers or markets, which can include international markets. Therefore, the statement is true.

According to Ansoff's Product-Market Matrix,market Development Strategies Allow the Firm