Round & Round,a maker of bicycle tires,has faced stiff competition from imported bicycle tires.In one high profit product line,tires for wheelbarrows and other carts,it faces almost no competition in the U.S.Round & Round thinks of the cart tires as a _____.

Question

Quizplus · Accepted Answer

The product line tires for wheelbarrows and other carts is described as a high profit product line with almost no competition in the U.S. This implies that it generates a significant amount of revenue for Round & Round and has a large market share. Therefore, it can be classified as a cash cow according to the Boston Consulting Group (BCG) matrix.

Round & Round,a Maker of Bicycle Tires,has Faced Stiff Competition