In the section of a marketing plan devoted to firm resources,one expects to find an examination of a firm's functional/operational level of resources and capabilities and how they impact the firm's ability to develop and execute market-driven strategies.These capabilities would include all but _________.

Question

Quizplus · Accepted Answer

Transportation systems across the country are not typically included in a firm's functional/operational level of resources and capabilities related to marketing planning. The other options listed (information systems, marketing capabilities, financial capabilities, and human capabilities) are commonly evaluated and considered in the development and execution of market-driven strategies.

In the Section of a Marketing Plan Devoted to Firm