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Aaron's Boss Wants Him to Travel to Canada to Investigate

Question 88

Multiple Choice

Aaron's boss wants him to travel to Canada to investigate opening retail stores in Montreal and Ottawa.The firm operates under the name of Bob's Bargain Basement.Most likely, this would be classified as __________ in Ansoff's Product-Market Matrix.


A) Market diversification
B) Marketing strategy development
C) Market penetration
D) Product development
E) Market development

Correct Answer:

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