Scott Is a Plumbing Fixture Manufacturer's Representative

Scott is a plumbing fixture manufacturer's representative.He sells to wholesalers, homebuilders, and retailers.His marketing plan calls for going to four trade shows a year.He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend.His boss says "Go for it!" The boss is reflecting the concept of _________ in successful marketing planning.

A) Stay flexible
B) Utilize input, but don't become paralyzed by information and analysis
C) Don't underestimate the implementation part of the plan
D) Stay strategic but also stay on top of tactical
E) Give yourself and your people room to fail and try again