Marketing misunderstandings occur because many people think of marketing as __________.

Question

Quizplus · Accepted Answer

Marketing is often misunderstood as pushy salespeople, advertising and celebrity spokespersons, the firm's department of advertising, and overstated product claims. However, marketing is a broad concept that includes various activities such as understanding customer needs, developing products, setting prices, promoting products, and distributing products. Therefore, all of the above options contribute to a misunderstanding of marketing.

Marketing Misunderstandings Occur Because Many People Think of Marketing as __________