The purpose of marketing metrics is to ____________ key benchmarks for improvement just as financial metrics guide the financial management of the firm.

Question

Quizplus · Accepted Answer

Marketing metrics serve multiple purposes including identifying, tracking, evaluating, and providing key benchmarks for improvement. Just as financial metrics guide financial management, marketing metrics guide the management of marketing strategies and tactics. Therefore, the correct answer is E, which includes all of the above options.

The Purpose of Marketing Metrics Is to ____________ Key Benchmarks