Managers always focus on the changing sales mix to lower the breakeven point without taking into account the consumer preference of the products and services.

Question

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At no point should a manager focus on changing the sales mix to lower the breakeven point without taking into account customer preferences and demand.The shift in sales mix to a smaller product,for example smaller cars at Ford,Volkswagen,and Toyota,to take other actions such as reducing fixed costs and increasing contribution margins on smaller cars by charging higher prices for features that customers are willing to pay or lowering variable costs.

Managers Always Focus on the Changing Sales Mix to Lower