In Which Step of the Five-Step Decision-Making Framework Does a Manager

In which step of the five-step decision-making framework does a manager realize that strategy choice depends on resolving whether the company can add value to its customers that its competitors cannot and whether the organization can develop needed internal capabilities to add value to the firm?

A) Step 1: Identify the Problem and Uncertainties.
B) Step 2: Obtain Information.
C) Step 3: Make Predictions About the Future.
D) Step 4: Make Decisions by Choosing Among Alternatives.
E) Step 5: Implement the Decision,Evaluate Performance,and Learn.