This question contains two parts; be sure to answer both.
First, define the concept of media richness, explaining which forms of media are richer, which are less rich, and why.
Next, suppose that you manage a local branch of the U.S. Post Office. You need to communicate three key pieces of information: (a) an annual performance appraisal for each of the employees at the branch, (2) an update regarding the sales of commemorative stamps to a regional manager, and (3) information regarding postage rate increases to the general public. Which type of media would you use for each of these three pieces of information?

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Quizplus · Accepted Answer

The Answer of This question contains two parts; be sure to answer both.
First, define the concept of media richness, explaining which forms of media are richer, which are less rich, and why.
Next, suppose that you manage a local branch of the U.S. Post Office. You need to communicate three key pieces of information: (a) an annual performance appraisal for each of the employees at the branch, (2) an update regarding the sales of commemorative stamps to a regional manager, and (3) information regarding postage rate increases to the general public. Which type of media would you use for each of these three pieces of information?

This Question Contains Two Parts; Be Sure to Answer Both