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Suppose That You Are Managing a Large Retail Store, Such

Question 95

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Suppose that you are managing a large retail store, such as a Macy's or Nordstrom, and want to convince several department managers to join a task force to make recommendations for marketing through social media. The department managers are already very busy, so you know it is going to be difficult to convince them to join the task force. Explain how you might use the five of the nine most relevant influence tactics discussed in the text.

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The nine tactics described, in descendin...

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