Della,the new CEO of Sky Advertising,has been with the firm for over 25 years.She was picked by the board to turn the 85-year-old agency around,because it had lost its edge in the Internet age.To infuse new life and energy into the agency,Della wants to bring back some old ideas that previously worked at Sky.She plans on having managers and veteran employees instruct each other about the organization's values,beliefs,and expectations;telling stories about some of the company legendary ad campaigns;coming up with a slogan that summarizes Sky's abilities in a simple and memorable phrase;and having quarterly ceremonies where creativity and innovation are rewarded.The things that Della wants to do are all examples of

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Della's plans demonstrate embedding culture, which involves strengthening an organization's values and beliefs through specific actions, such as learning from veteran employees and rewarding creativity and innovation. This aligns with the goal of infusing new life and energy into the agency by rediscovering and emphasizing its core identity and values.

Della,the New CEO of Sky Advertising,has Been with the Firm