Susanne,the CEO of a national IT manufacturer,was approached by Simple Phones,a new company that is marketing a new type of phone,to partner with the company on a project.The results of the partnership are uncertain because the company (Simple Phones)and its technology are new.Susanne is uncertain what to do because she is limited by numerous constraints,such as the uncertainty and complexity of the technology,the management success of Simple Phones,and time (because other companies are interested in the partnership).Susanne is experiencing

Question

Quizplus · Accepted Answer

Susanne is experiencing bounded rationality, which refers to the limitations of our cognitive abilities and available information when making decisions. She is constrained by uncertainty and complexity of the technology, the management success of Simple Phones, and time pressure from other interested companies. Therefore, she may not be able to consider all possible options and alternatives, leading to a limited set of choices. As a result, it is best for Susanne to carefully consider the available information, consult with experts, and weigh the risks and benefits of partnering with Simple Phones before making a decision.

Susanne,the CEO of a National IT Manufacturer,was Approached by Simple