Organic Foods International has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at Organic Foods and attend monthly health events that take place at Organic Foods stores.Each of the individual stores has hired two new employees to handle the anticipated increase in customer traffic.Organic Foods is using a _____ strategy.

Question

Quizplus · Accepted Answer

The strategy being used by Organic Foods is a growth strategy, as they are seeking to increase their market share by expanding their customer base through marketing and hiring new employees to handle the increase in traffic.

Organic Foods International Has Decided to Increase Its Market Share