Pedro,CEO of a successful IT company,is constantly reading press releases,ads,and news articles about his competition.He regularly checks information about new competitive products and visits trade shows to study his competition.Pedro is involved in

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Pedro's actions of reading press releases, checking information about new competitive products, and visiting trade shows to study his competition are all part of competitive intelligence, which involves gathering and analyzing information about the competition in order to make strategic decisions for one's own company. Environmental observation (A) is a broader term that includes monitoring overall environmental factors that could impact a company, not just the competition. TQM (B) refers to total quality management, a management strategy focused on continuous improvement and customer satisfaction. Corporate spying (C) is unethical and potentially illegal, and involves using illegal means to obtain information about competitors. Management by observation (D) is not a commonly used term in business strategy.

Pedro,CEO of a Successful IT Company,is Constantly Reading Press Releases,ads,and