Susana keeps a close eye on her company's internal and external environment to discover possible opportunities for new products and to discern possible threats from the competition.In which activity is Susana engaged?

Question

Quizplus · Accepted Answer

Susana is engaged in environmental scanning, which involves monitoring the internal and external environment of the company to identify opportunities and threats. This is an important part of the strategic planning process for any organization. The other answer choices are either not relevant or unethical (e.g. corporate spying).

Susana Keeps a Close Eye on Her Company's Internal and External