Alison,the director of marketing for a global company,is planning the contributions she and her department will make to the organization over the next 24 months.This type of planning is called operational planning.

Question

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Operational planning typically focuses on short-term goals and day-to-day operations, usually covering a period of up to one year. Planning over the next 24 months is more strategic in nature, involving longer-term goals and objectives.

Alison,the Director of Marketing for a Global Company,is Planning the Contributions