You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis.You want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example,cherry juice,apple juice,lemonade)twice a week.As you think about starting your business,you ask yourself: How rare is the service I am offering? How valuable is it? Can I organize the company to maximize my advantages in the marketplace? After asking these questions,review and identify which question from VRIO did you forget to ask?
A)Is the resource or capability valuable?
B)Is the resource or capability currently controlled by only a few firms or no other firms?
C)Is the firm organized to exploit the resource of capability?
D)What values should be emphasized?
E)Is the resource or capability costly for other firms to imitate?

Question

Quizplus · Accepted Answer

The question that was forgotten to ask is "Is the resource or capability costly for other firms to imitate?" as it assesses whether the company has a sustainable competitive advantage in the market. By offering a service that is difficult to replicate, the company can maintain its position and profitability in the long term.

You Have an Idea for a Company That Sources Fruits