Greg,a manager at the Rome,Italy,store of an American-owned clothing company,understands the differences and similarities between American and Italian customers,customs,culture,and practices.As a result,Greg uses his understanding of Italian culture,tastes,and business practices to help him market his products to Italian customers in Rome-and he uses his understanding of American culture to sell his products to American tourists who are visiting Rome.Greg is an example of a geocentric manager.

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Greg's ability to understand and adapt to both Italian and American customers, cultures, and practices demonstrates a geocentric management approach, which acknowledges and values the differences and similarities among different countries and regions.

Greg,a Manager at the Rome,Italy,store of an American-Owned Clothing Company,understands