Roberto works for a company that highly values performance-oriented traits,such as achieving a certain level of sales and increasing market share by a certain percentage.In analyzing this aspect of Roberto's company,Geert Hofstede would examine the company's _______ dimension.
A)individualism/collectivism
B)masculinity/femininity
C)power distance
D)uncertainty avoidance
E)assertiveness

Question

Quizplus · Accepted Answer

Geert Hofstede's masculinity/femininity dimension pertains to how a society values achievement, success, and assertiveness (masculinity) versus nurturing, quality of life, and cooperation (femininity). The company's emphasis on performance-oriented traits falls under the masculinity aspect of this dimension.

Roberto Works for a Company That Highly Values Performance-Oriented Traits,such