Which of the following is an example of a disruptive innovation?
A)Apple begins selling its up-market iMac computer,and then it introduces an even more expensive version of the computer with a new screen designed for top-quality display
B)A small hamburger stand located in the parking lot of a gas station becomes so popular that it takes over a large building and takes most of the customers that used to patronize the local McDonald's,Wendy's,and
Burger King.
C)Amazon announces that it will begin offering electronic books for lower prices on its electronic Kindle reading device.
D)An upscale department store,such as Nordstrom,decides to add a free personal shopping service for all customers who spend a minimum of $10,000 per year at the store.
E)A manufacturer of scales decides to change the basic design of its product so that the readout of a person's weight is presented digitally,in large glowing numbers that are easy to read.

Question

Quizplus · Accepted Answer

The small hamburger stand overtaking established fast-food chains is an example of disruptive innovation, as it completely changes the industry's dynamic and forces the larger companies to adapt or lose market share. The other options are not necessarily disruptive innovations, as they do not fundamentally alter the market or challenge established norms.

Which of the Following Is an Example of a Disruptive