Companies that develop and sell smartphone apps would be wise to focus their efforts on _______,who were born from the mid-1990s to the mid-2000s.

Question

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Generation Z, also known as the post-millennial generation, is the largest generation and currently makes up about 25% of the US population. They are the most technologically-savvy generation and have grown up with smartphones and digital technology as a norm. Therefore, they are more likely to use smartphone apps than other generations, making them a prime target market.

Companies That Develop and Sell Smartphone Apps Would Be Wise