In competing with rivals, oligopolistic firms will tend to use

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Oligopolistic firms will tend to use advertising because it is less easily duplicated than price cuts. In an oligopoly market structure, there are few firms and as a result, a price cut by one firm will likely trigger a reaction from its rivals, leading to a price war that will decrease profits for all firms. On the other hand, advertising is difficult to duplicate, and it can help differentiate one firm's products from its rivals, enhancing its market share and profits.

In Competing with Rivals, Oligopolistic Firms Will Tend to Use