The failure of the McDonald's McLean burger was an example of:
A) an increase in demand.
B) consumer sovereignty.
C) technological advances.
D) economic profit.

Question

Quizplus · Accepted Answer

The failure of the McDonald's McLean burger was a result of consumer sovereignty, meaning that consumers ultimately decide what products are successful and which ones are not. While the burger was marketed as a healthier option, consumers did not find it appealing in terms of taste or price, leading to its failure.

The Failure of the McDonald's McLean Burger Was an Example