Contingent valuation of heritage will not be effective unless:

Question

Quizplus · Accepted Answer

Contingent valuation relies on individuals' willingness to pay for a certain heritage asset. Therefore, an accurate description of what is being valued is crucial to ensure that respondents understand the value they are placing a monetary value on. Without an accurate description, respondents may not have a clear understanding of what they are valuing and their willingness to pay may not reflect the true value of the asset. The other options may be helpful but are not as essential to the effectiveness of contingent valuation as having an accurate description.

Contingent Valuation of Heritage Will Not Be Effective Unless