Marketing is crucial to capital budgeting success because the goal of a good capital budgeting project is to maximize the company's sales.

Question

Quizplus · Accepted Answer

While a capital budgeting project may ultimately lead to increased sales, the primary goal is to make informed investment decisions that maximize long-term profitability and shareholder value. Marketing is just one aspect that may be considered in the broader analysis of potential projects.

Marketing Is Crucial to Capital Budgeting Success Because the Goal