The focus of preproduction services is on gaining a customer while that of postproduction services is on keeping the customer.

Question

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Preproduction services, which involve activities such as advertising, marketing, and sales, are primarily focused on attracting potential customers and gaining their business. On the other hand, postproduction services, which include activities such as customer service and support, are aimed at keeping customers satisfied and loyal to the company.

The Focus of Preproduction Services Is on Gaining a Customer