Quality improvement initiatives generally increase market share in the long term and also increase profitability in the short term.
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Q44: Improving design quality usually allows a firm
Q45: Customer segments might be based on sales
Q46: The customer benefit package that a firm
Q47: Employee training is an example of a
Q48: Although it may be difficult to change
Q50: Eventually, order qualifiers become order winners.
Q51: Of the three types of attributes customers
Q52: Reductions in flow time generally lead to
Q53: Southwest Airlines has gained a competitive advantage
Q54: Order winners are goods and service features
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