The market targeted by the firm should reflect the fit between the corporation's primary strengths and competencies and its ability to satisfy customer needs better than the competition.
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Q11: Determining where a firm should compete starts
Q16: A firm should choose that strategy from
Q18: A competitive self-assessment involves an analysis of
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Q23: Strong sales growth and low entry barriers
Q24: Firms adopting a focus strategy compete primarily
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Q52: Contingency plans are actions that are taken
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