Stage 2 of the industry life cycle is characterized by all of the following EXCEPT:
A)there is little demand for the company's products and services.
B)the firm's revenue tends to grow rapidly.
C)positive profits begin to materialize.
D)private firms begin to "go public."

Question

Quizplus · Accepted Answer

Stage 2 of the industry life cycle is the growth stage, where the demand for the company's products and services is increasing. Thus, option A is incorrect. The other options describe the characteristics of Stage 2 - revenue growth, positive profits, and companies going public as they experience high growth potential.

Stage 2 of the Industry Life Cycle Is Characterized by All