The firm's demand risk can best be analyzed by examining:
A)the components of the firm's marketing plan.
B)the components of the firm's marketing management compared with the key industry success factors.
C)the key industry success factors and their impact on profitability.
D)the behavior of the firm's major competitors.

Question

Quizplus · Accepted Answer

The firm's demand risk is best analyzed by examining the components of the firm's marketing management compared with the key industry success factors. This approach allows the firm to understand how well it is positioned relative to the critical elements that drive success in its industry, thereby providing insights into potential demand risks.

The Firm's Demand Risk Can Best Be Analyzed by Examining