A firm is evaluating the best means to have a positive impact on potential buyers; which one of the four P's is the firm addressing?
A)Product
B)Price
C)Place
D)Promotion

Question

Quizplus · Accepted Answer

Promotion refers to the various means by which a firm communicates with potential and existing customers. This includes advertising, personal selling, sales promotions, and public relations. Therefore, if a firm is evaluating the best means to have a positive impact on potential buyers, it is addressing the promotion aspect of the marketing mix.

A Firm Is Evaluating the Best Means to Have a Positive