Highland Construction works primarily on new home construction but has become aware of new and potentially profitable construction activities in multi-home structures such as 20-unit apartment buildings.This type of construction would be a new activity for the firm.The President of the firm believes the firm could do a number of things related to this opportunity: 1.Do nothing,2.Purchase new equipment to efficiently construct the larger buildings,3.Lend their name to sub-contractors who would in turn do all of the construction but pay a royalty fee,or 4.Hire a larger work force to undertake the new projects in addition to their existing projects.If no additional work has been done regarding this new opportunity,what stage of the decision-making framework has been reached by the firm?

Question

Quizplus · Accepted Answer

The firm has only identified a new opportunity but has not yet generated any alternatives or evaluated them based on criteria. Therefore, the firm has only reached the stage of generating alternatives in the decision-making framework. Option C is the only valid answer as it suggests the firm should generate alternatives for the new opportunity.

Highland Construction Works Primarily on New Home Construction but Has