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Why Is the Price/earnings Ratio a Common and Popular Technique

Question 26

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Why is the price/earnings ratio a common and popular technique for evaluating stocks? Why do fast growing firms have higher P/E ratios? What is a long-run average P/E ratio for larger publicly traded firms in the United States? What are some limitations to using this technique to evaluate stock prices?

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P/E ratios are common because the reason...

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