With regard to national media buys,"best efforts" relates to the quality and diversity of the advertising and PR support.

Name: With regard to national media buys,"best efforts" relates to the quality and diversity of the advertising and PR support.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

"Best efforts" refers to the level of effort and diligence that the media agency will put forth to fulfill the media plan, not the quality and diversity of the advertising and PR support.

With Regard to National Media Buys,"best Efforts" Relates to the Quality