Promotion-oriented messages may be more successful in getting people to initiate behavior change,and prevention messages may be more helpful in getting them to maintain behavior change over time.

Question

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Promotion-oriented messages focus on the benefits of a particular behavior, while prevention messages focus on the negative consequences of not engaging in that behavior. These types of messages may be more effective at different stages of behavior change. Promotion-oriented messages may be more effective at getting people to take the first step toward behavior change, while prevention messages may be more effective at helping them maintain that change over time by highlighting the risks of returning to old habits.

Promotion-Oriented Messages May Be More Successful in Getting People to Initiate