Another term for a customer is:

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All of these terms can refer to someone who is purchasing goods or services from a business. "Consumer" is a more general term and can include individuals or households who use the product themselves, while "buyer" specifically refers to someone who is making a purchase. "Shopper" can refer to someone who is browsing or considering a purchase, while "subscriber" specifically refers to someone who has signed up for a recurring service or product delivery.

Another Term for a Customer Is