Ignoring taxes and all else held constant,the market value of a stock should decrease by the amount of the dividend on the:

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The ex-dividend date is the first day a share of a stock will trade without the dividend, meaning that if an investor buys shares on or after the ex-dividend date, they are not entitled to the dividend payment. As a result, the market value of the stock should decrease by the amount of the dividend on the ex-dividend date.

Ignoring Taxes and All Else Held Constant,the Market Value of a Stock